Six companies announce major step towards circular economy


Six companies are pledging to use 100% reusable, recyclable or compostable packaging by 2025 at the latest

Six participants in the Ellen MacArthur Foundation’s New Plastics Economy initiative - MARS, M&S, PepsiCo, The Coca-Cola Company, Unilever, and Werner & Mertz - are making or reiterating a pledge at the Our Ocean conference in Malta today to use 100% reusable, recyclable or compostable packaging by 2025 at the latest. This is a major step forward, and the Ellen MacArthur Foundation calls on the whole industry to follow their lead, as well as to make commitments that ensure packaging is not just recyclable, but also in practice recycled, reused or composted. One critical action is to increase demand for recycled materials. Consumer goods producer Werner & Mertz’s pledge today to use 100% recycled content in all its consumer packaging by 2025 sets a great example for others to follow. A critical mass of such commitments is essential to move towards a new plastics economy in which no plastic becomes waste.



“Mars announced to reach 100% recyclability of its packaging by 2025, with the aim of reducing its carbon footprint over the lifetime.”


“Marks & Spencer announced that all its plastic packaging in the UK will be 100% recyclable and widely recycled by 2022. It will work to eliminate packaging that strays into the environment (particularly oceans) and actively design out packaging parts that can’t be reused or recycled. It will introduce products with reclaimed social plastics as a component, providing positive social benefit to the communities from which the materials are sourced. In addition, M&S will assess the feasibility for all its plastic packaging to be made from one polymer group by 2022 to reduce consumer confusion and to improve recycling.”


“PepsiCo announced its ambition to design 100% of its packaging to be recyclable, compostable or biodegradable, increase recycled materials in its plastic packaging, reduce packaging’s carbon impact, and in partnership with the PepsiCo Foundation, work to increase recycling rates by 2025.”


“The Coca-Cola Company announced that it will make all its consumer packaging 100% recyclable by 2025. While the great majority of the bottles and cans used to distribute its products are already 100% recyclable, the Company will expand 100% recyclability to its entire consumer packaging range (including pouches, cartons and others). This is one of many steps Coca-Cola will take to ensure its packaging gets recycled and does not end up in the wrong place, in particular our oceans. The Coca-Cola Company is building a more holistic packaging plan to move forward these efforts and will share details in coming months.”


“Unilever announced its commitment to help transform global plastic packaging material flows by: ensuring all of its plastic packaging is reusable, recyclable or compostable by 2025; increasing its use of recycled plastic content in its packaging to at least 25% by 2025 (against a 2015 baseline); publishing the full “palette” of plastics materials used in its packaging by 2020 to help create a plastics protocol for the industry; and helping tackle the industry-wide sachet waste issue, by investing in proving, and then sharing with industry, a technical solution to recycle multi-layered sachets – CreaSolv.”


“The Werner & Mertz Group, whose packaging is already hundred per cent recyclable, announced its commitment to use hundred per cent recycled plastic in at least 70 million bottles each year as of 2017, corresponding to sixty-five per cent of its entire annual bottle volume, aiming to go up to one hundred per cent for all its consumer goods packaging by 2025.”