Details of how brands, governments, and other organisations are tackling plastic pollution have been set out side-by-side for the first time, thanks to a new report published by the Ellen MacArthur Foundation’s New Plastics Economy initiative, in collaboration with UN Environment.
Major companies including Carrefour, Colgate Palmolive, MARS, Incorporated, Nestlé, SC Johnson, The Coca-Cola Company, and Unilever are publicly disclosing their annual plastic packaging volumes, marking an important step towards greater transparency in today’s plastic system.
Highlights of the report include:
- Consumer goods companies and retailers commit to increase recycled content in their packaging to an average of 25% by 2025, compared with the current global average of just 2%.
- Leading businesses and governments will end the use of problematic and unnecessary plastic - including PVC and single-use plastic straws and carrier bags - many of them by the end of this year
- 40 brands and retailers are piloting or expanding reuse and refill schemes.