With an explicitly systemic and collaborative approach, the New Plastics Economy initiative aims to overcome the limitations of today’s incremental improvements and fragmented initiatives, to create a shared sense of direction, to spark a wave of innovation and to move the plastics value chain into a positive spiral of value capture, stronger economics, and better environmental outcomes.
The New Plastics Economy initiative focuses on five interlinked and mutually reinforcing building blocks to create the enabling conditions for a system re-design:
Cross-value chain collaboration is at the heart of the New Plastics Economy.
The initiative brings together global consumer goods companies, retailers, plastic producers and packaging manufacturers, cities and businesses involved in collection, sorting and reprocessing, to drive collaborative demonstration projects and co-shape the initiative. A joint philanthropic-business advisory board oversees the initiative to ensure the inclusion of a wide set of social, environmental and business considerations.
Global Plastics Protocol
A common target state to innovate towards, to overcome existing fragmentation and enable the creation of effective markets.
Today’s ineffective plastics economy is the result of decades of highly fragmented, uncoordinated and incremental innovation, which hasn’t been able to move the needle on economic value loss and negative externalities. By fundamentally rethinking the system and driving convergence, the Global Plastics Protocol enables the creation of effective markets.
Mobilising innovations that can scale across the system, to redefine what’s possible and create the conditions for a new economy.
We’re on the cusp of a disruptive economic, social and technological revolution. Our world is being rewired, by digitisation, automation, and artificial intelligence. Fields as disparate as biology, engineering, and design are merging. The time for moonshots is now.
A robust evidence base to guide improvement and inform the global debate.
A robust evidence base informs the direction of change. Economic assessments guide the prioritisation of potential improvements. Creating transparency on the realities and best practices of today’s system informs the global debate. An initial study with Plymouth Marine Laboratory examines the socio-economic impact of plastics in marine environments.
Engaging stakeholders to learn, to inform, and to amplify what works.
Businesses, policymakers, students, educators, academics, designers, citizens, NGOs, industry associations, and others all play a role in transitioning to a new system. The initiative learns from, informs, and engages all these stakeholders.